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Neurocinema is a new branch of science that – as its name suggests – marries the human brain and cinema together. It is the 21st century product of numerous advancements in technology coupled with years of neurological research.


Human beings perceive their world though, and are guided solely by their neurons. Cinema stimulates the human brain in ways other forms of art cannot – hence making it extremely powerful.


Scientists have tested and documented how exactly movies – and the process of making them from start to finish – influence and shape our minds… The findings thereof have far reaching impactions for advertisers, directors, and even documentary markers – implications that we are only just begging to explore.

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